mindbodygreen

About mindbodygreen

Since 2009, mindbodygreen has been at the forefront of the global health and well-being movement. As a digitally native platform, it sits at the apex of cutting-edge wellness, immersive media and commerce, and deeply engaging community experiences. 
 Through expert-led content, high-quality products, transformative online education offerings, and inspiring events, mindbodygreen has empowered millions worldwide to live healthier, more balanced lives.

mindbodygreen believes that the well-being world often overlooks marginalized voices. We are committed to building a workforce and community that reflects better representation in our team and everything we do. mindbodygreen encourages people from all backgrounds, ages, abilities, and experiences to apply for our roles. mindbodygreen is an equal-opportunity employer. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

About the Role

mindbodygreen is looking for Senior Lifecycle Marketing Manager to own retention across our e-commerce business. This is a high-impact, cross-functional role with one core mandate: grow customer lifetime value and retention. LTV and retention are the north stars of this position — everything from strategy to channel execution to agency direction is oriented around deepening relationships with our existing customer base, driving repeat purchase, and reducing churn through thoughtful, data-informed lifecycle programs.

You'll serve as the internal strategic lead and day-to-day partner to our external lifecycle marketing agency, ensuring that channel execution (email, SMS, and beyond) is on-brand, insight-driven, and optimized for results. This role requires someone who can think like a strategist and operate like a builder — comfortable in the data, fluent in the customer journey, and skilled at managing agency relationships to deliver on ambitious goals.

What You’ll Own

Retention Strategy

• Develop and own the overarching lifecycle marketing strategy for the e-commerce business, with a focus on increasing repeat purchase rates, subscription growth, and long-term customer LTV

• Define the customer journey — from post-purchase onboarding through loyalty and win-back — and ensure every touchpoint reinforces the mindbodygreen brand and drives measurable action

• Partner with the broader marketing, product, and e-commerce teams to align lifecycle efforts with key commercial priorities and seasonal campaigns

Agency Management

• Serve as the primary internal point of contact for our lifecycle agency, reviewing creative and copy, and holding the agency accountable to agreed-upon KPIs and timelines

• Translate business goals into actionable agency workstreams, and ensure that all agency output meets mindbodygreen's brand standards, tone of voice, and strategic priorities

• Facilitate regular cadences (weekly standups, monthly reviews, quarterly planning) to ensure alignment and continuous improvement

Channel Execution & Optimization

• Oversee email and SMS programs end-to-end — including segmentation strategy, automation flows, campaign planning, A/B testing, and deliverability

• Identify gaps and opportunities in the current lifecycle ecosystem and build the roadmap to address them

• Champion a test-and-learn culture, designing experiments that generate actionable insights and steadily improve core retention metrics

Analytics & Reporting

• Define and track the KPIs that matter most for retention: repeat purchase rate, subscriber retention, average order frequency, LTV cohorts, and churn

• Build and maintain reporting (providing guidance to our analytics team) that provides clear visibility into program performance for key stakeholders

• Use customer data and segmentation insights to identify high-value audiences and personalize communications at scale

Team & Cross-Functional Leadership

• Build and lead a small, high-performing retention team (lifecycle marketing manager or agency)

• Partner closely with performance marketing to ensure acquisition-to-retention handoffs are seamless and that CAC:LTV ratios are optimized

• Collaborate with product and operations on packaging, fulfillment experience, and subscription flexibility features

• Work with the creative team to develop retention-specific creative assets, including educational content, testimonials, and UGC campaigns

What We're Looking For

• 5–8 years of lifecycle or retention marketing experience, ideally in a DTC or e-commerce environment

• Proven track record of driving measurable retention and LTV results through email, SMS, and CRM programs

• Experience managing and directing external agencies or vendors, with the ability to lead without direct authority

• Strong analytical mindset — you're comfortable pulling your own data, interpreting cohort analyses, and building the business case for new initiatives

• Deep, hands-on expertise in Klaviyo is required — you should be fluent in flows, segmentation, A/B testing, deliverability, and performance reporting within the platform; this role lives in Klaviyo day-to-day

• A deep appreciation for brand — you understand that retention isn't just about driving the next transaction, it's about building lasting customer relationships

• Excellent project management and communication skills; you can manage multiple workstreams and stakeholders simultaneously without dropping the ball

• A genuine passion for health, wellness, and the mindbodygreen mission

Compensation & Benefits

• Remote work

• Benefits: employees working 30 or more hours per week are eligible for company-sponsored health insurance and other applicable benefits in accordance with company policy 

• Access to mindbodygreen Perimenopause and Functional Nutrition Training Programs

• Generous discount on mindbodygreen supplements 

• Flexible Paid Time Off and Paid Holidays

• Maternity / Paternity Leave

• 401K Retirement Plan

• Remote-first work