mindbodygreen

About mindbodygreen

mindbodygreen is a leading wellness media and commerce company reaching millions of health-conscious consumers through editorial content, online education programs, and a growing portfolio of direct-to-consumer supplements. We’re building the next great wellness brand and the retention engine that powers it.

About the Role

mindbodygreen is looking for a Director of Retention to own and scale the lifecycle for our fast-growing direct-to-consumer supplement business. This person will be the single-threaded leader responsible for reducing churn, increasing lifetime value, and building a world-class retention engine across email, SMS, and on-site experiences.

This role requires someone who understands the unique dynamics of subscription health and wellness brands: long consideration cycles, trust-driven purchase decisions, and the critical importance of perceived efficacy in driving repeat behavior.

You will lead a cross-functional effort that touches lifecycle marketing, customer experience, product packaging, and data analytics. This is a strategic and hands-on leadership role: you will set the vision and also roll up your sleeves to build flows, analyze cohorts, and run experiments.

What You’ll Own

Retention Strategy & Execution

• Own the end-to-end subscription retention strategy with a clear mandate to reduce monthly churn and extend average subscriber lifespan

• Optimize the full subscriber lifecycle: onboarding, engagement, renewal, win-back, and reactivation

• Build and manage a structured experimentation roadmap across email, SMS, direct mail, and on-site interventions

• Design segmentation strategies based on product, tenure, engagement signals, acquisition source, and behavioral data

Lifecycle Marketing

• Own all retention-focused flows in Klaviyo, including post-purchase education sequences, subscription renewal nudges, cross-sell/upsell campaigns, and cancellation save flows

• Partner with the content and editorial teams to develop retention content that reinforces product efficacy and brand trust

• Build and optimize a pre-cancellation experience that identifies at-risk subscribers and deploys targeted interventions (pause options, product swaps, dosage adjustments, bundle offers)

• Develop a post-purchase communication cadence that sets expectations, educates on usage, and creates early wins (e.g., “What to expect in your first 30 days”)

Cross-Sell & LTV Expansion

• Drive cross-sell and upsell revenue from single-SKU subscribers

• Build personalized product recommendation logic based on purchase history, wellness goals, and engagement behavior

• Develop and optimize bundling strategies and loyalty pricing to incentivize multi-product subscriptions

• Own the subscribe-and-save conversion funnel for one-time purchasers

Analytics & Insights

• Partner with the data team to optimize retention dashboards with cohort-level visibility into churn, LTV, repeat purchase rates, and subscription tenure by product and acquisition channel

• Conduct regular cohort analysis to identify patterns in churn and retention by product, price point, and customer segment

• Partner with data and finance to build LTV models that inform acquisition spend, product development, and pricing decisions

• Own the voice-of-customer feedback loop: cancellation surveys, NPS, and qualitative research to inform retention initiatives

Team & Cross-Functional Leadership

• Build and lead a small, high-performing retention team (lifecycle marketing manager or agency)

• Partner closely with performance marketing to ensure acquisition-to-retention handoffs are seamless and that CAC:LTV ratios are optimized

• Collaborate with product and operations on packaging, fulfillment experience, and subscription flexibility features

• Work with the creative team to develop retention-specific creative assets, including educational content, testimonials, and UGC campaigns

What You Bring

Required

• 5+ years of experience in retention, lifecycle, or CRM marketing, with at least 2 years in a senior leadership role

• Proven track record of reducing churn and increasing LTV at a DTC subscription business, ideally in health, wellness, or CPG

• Deep hands-on experience with Klaviyo, including advanced flows, segmentation, and reporting

• Strong analytical skills with experience in cohort analysis, LTV modeling, and A/B testing at scale

• Comfort operating in a fast-moving environment where you will set strategy and also execute directly

• Experience with referral and loyalty program design and optimization

Compensation & Benefits

• Health and dental 

• Access to mindbodygreen Perimenopause and Functional Nutrition Training Programs

• Generous discount on mindbodygreen supplements 

• Flexible Paid Time Off and Paid Holidays

• Maternity / Paternity Leave

• 401K Retirement Plan

• Remote-first work