mindbodygreen

About mindbodygreen

Since 2009, mindbodygreen has been at the forefront of the global health and well-being movement. As a digitally native platform, it sits at the apex of cutting-edge wellness, immersive media and commerce, and deeply engaging community experiences. 
 Through expert-led content, high-quality products, transformative online education offerings, and inspiring events, mindbodygreen has empowered millions worldwide to live healthier, more balanced lives.

mindbodygreen believes that the well-being world often overlooks marginalized voices. We are committed to building a workforce and community that reflects better representation in our team and everything we do. mindbodygreen encourages people from all backgrounds, ages, abilities, and experiences to apply for our roles. mindbodygreen is an equal-opportunity employer. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

About the Role

We’re looking for a Director of Growth to own and scale our customer acquisition engine. This is a hands-on, high-impact leadership role that combines strategic vision with deep executional expertise particularly in Meta advertising and creative strategy. You’ll lead the team responsible for new customer growth, product positioning and messaging, product launches, and partnership marketing.

This role is designed to be both strategic and execution-oriented. You’ll set the direction for acquisition marketing while staying close enough to the work to build, test, and iterate on campaigns yourself. You’ll manage a cross-functional team spanning performance marketing, creative, and agency partnerships, and you’ll collaborate closely with retention marketing to drive full-funnel impact.

What You’ll Own

• Acquisition strategy and new customer growth across all paid and organic channels

• Product positioning, messaging, and go-to-market strategy for new launches

• Meta advertising end-to-end: creative strategy, campaign architecture, audience development, spend scaling, and performance optimization

• Creative strategy and pipeline: developing high-performing ad concepts, iterating based on data, and guiding the creative team and design resources

• Google Ads management and optimization across Search, Shopping, and YouTube

• Partnership marketing strategy and execution

• Channel expansion: identifying, testing, and scaling emerging acquisition channels (e.g., TikTok, CTV, podcasts, Amazon)

• Agency management: directing external partners (performance and creative agencies) to deliver against growth targets

• Cross-functional collaboration with retention marketing to align on customer lifecycle strategy and maximize LTV

Requirements

• 7+ years of experience in growth or performance marketing, with at least 3 years in a leadership role managing teams and agencies

• Deep, hands-on expertise in Meta advertising: campaign structure, creative testing frameworks, audience strategy, bid optimization, and scaling spend profitably. This is non-negotiable.

• Proven creative strategy background: you can concept, brief, evaluate, and iterate on ad creative with a performance mindset. Also non-negotiable.

• Strong working knowledge of Google Ads (Search, Shopping, YouTube) and attribution/measurement tools

• Experience with product positioning, messaging development, and go-to-market planning

• Track record of scaling DTC or CPG customer acquisition with measurable ROI

• Ability to manage and get the most out of external agency partners

• Data-driven decision maker comfortable with CAC/LTV modeling, contribution margin analysis, and performance reporting

• Cross-functional operator who can partner effectively with brand, product, content, and retention teams

• Experience launching and scaling emerging channels (TikTok, CTV, influencer, podcasts)

• Comfort operating in a lean, high-growth environment where you build and optimize simultaneously

• Familiarity with attribution platforms such as Northbeam, Triple Whale, or similar

• Experience in health, wellness, or supplement/CPG categories