mindbodygreen

Role Overview

We’re seeking a Creative Strategist who thrives at the intersection of storytelling and performance. You’ll concept, script, and optimize ads and influencer-driven campaigns that convert - bringing both creativity and data-backed precision to every launch.

You bring a wealth of experience creating high performing ads that drive measurable results - particularly on Meta platforms. You understand platform nuances, audience segmentation, and what thrives online. 

This role is ideal for a creative who’s just as comfortable writing briefs, reviewing performance data, and iterating based on results as they are ideating breakthrough campaign concepts, writing copy, or editing video. 

We are a high performance culture. We move fast with a bias toward action. Creating campaigns that scale legitimately gets us excited.

Key Responsibilities

• Lead creative strategy for paid ecommerce campaigns — particularly across Instagram and Facebook.

• Concept, script, and brief ads (static, motion, UGC, influencer-led) that drive engagement and conversion.

• Partner with designers, video editors, and other creatives to bring concepts to life.

• Collaborate with influencers to co-create content that feels native to the platform and authentic to the brand.

• Analyze performance data to identify insights and inform new creative iterations.

• Develop creative briefs and testing frameworks to ensure campaigns are optimized for performance and learning.

• Stay on top of platform trends and wellness culture conversation to inspire fresh creative angles.

• Manage multiple campaigns simultaneously, ensuring deadlines are met and creative remains on-brand and effective.

• Collaborate cross-functionally with paid media, ecommerce, and product marketing teams to align creative with business goals.
  
  

Required Qualifications & Skills

• 4–7+ years of experience in creative strategy, performance marketing, or brand marketing within ecommerce, DTC, or wellness.

• Proven experience creating ad campaigns for Instagram 

• Strong portfolio of ad creative that demonstrates the ability to blend storytelling, strategy, and conversion thinking.

• Experience working with influencers/creators — from briefing and content collaboration to post-campaign evaluation.

• A strong interest in health and wellness; experience with the supplements category is a major plus.

• Analytical and creative balance — ability to interpret data and turn insights into actionable creative direction.

• Strong organizational and communication skills with the ability to manage multiple stakeholders and timelines.
  
  

Preferred Qualifications

• Experience working in or with a supplements or wellness brand.

• Familiarity with Motion (creative analytics) and Notion (project/workflow management).

• Experience testing and iterating creative assets across ad formats.

• Copywriting or scriptwriting ability for short-form video and paid social ads.
  
  

Why You’ll Love Working Here

• Opportunity to help shape the next chapter of one of the most trusted brands in wellness.

• Freedom to innovate - we value creative testing, iteration, and bold ideas that drive results.

• Mission-driven culture with a focus on wellness, curiosity, and impact.

• Competitive compensation, benefits, and wellness perks.

About mindbodygreen

Since 2009, mindbodygreen has been leading the health & well-being conversation, providing our community with actionable content, experiences, and science-backed supplements to help them make meaningful changes in their lives. Here you’ll find a unique approach to wellness that weaves together the mental, physical, spiritual, emotional, and environmental aspects of well-being.